HS Code:
Couscous, classified under HS Code 1902.40, is a traditional North African dish made from steamed and rolled semolina wheat. It is a staple food in countries like Morocco, Algeria, and Tunisia, often served with vegetables, meat, or stews. Globally, couscous is traded as a prepared or processed food product and is gaining popularity due to its versatility, ease of preparation, and alignment with health-conscious diets. The trade of couscous includes both plain and flavored or pre-cooked varieties, catering to diverse consumer preferences in international markets.
Total Trade Volume
Approximately $500 million USD
Data from 2022
Source
United Nations Comtrade Database and International Trade Centre (ITC)
$150 million USD
30% of global trade of total trade
Increasing
$120 million USD
24% of global trade of total trade
Increasing
$80 million USD
16% of global trade of total trade
Stable
$60 million USD
12% of global trade of total trade
Stable
$40 million USD
8% of global trade of total trade
Increasing
Average Rate
5-10% ad valorem
Highest Rate
Up to 25% in certain Asian markets
Lowest Rate
0-2% under free trade agreements (e.g., EU-North Africa agreements)
Rising demand for healthy and convenient foods
Increased exports to North America and Europe as couscous is marketed as a low-fat, high-fiber alternative to rice and pasta
2021-2022
Growth in organic and gluten-free couscous variants
Expansion of niche markets catering to dietary restrictions and preferences, boosting trade value
2020-2022
Digital marketing and e-commerce penetration
Small and medium enterprises in North Africa are accessing global markets through online platforms, increasing trade volumes
2022
The EU renewed its trade agreement with Morocco, reducing tariffs on processed food products including couscous, facilitating easier market access.
January 2023
Expected to increase Moroccan couscous exports to the EU by 15% over the next two years.
Tunisia introduced a national certification for organic couscous, aligning with international standards to target premium markets in Europe and North America.
September 2022
Likely to enhance Tunisiaโs competitiveness in high-value markets, potentially increasing trade revenue by 10%.
The United States simplified import regulations for North African food products, including couscous, under new bilateral trade discussions.
March 2023
North African exporters anticipate a 20% growth in shipments to the US over the next 12 months.