HS Code:
The category of fruit or vegetable juices fortified with vitamins or minerals (HS Code: 2202.99) includes non-alcoholic beverages made from fruits or vegetables that have been enriched with additional nutrients to enhance their health benefits. These products cater to the growing demand for functional beverages that support wellness and nutrition. This category excludes pure fruit or vegetable juices without fortification and alcoholic beverages. The global trade of these products is driven by consumer trends toward health-conscious diets, particularly in developed markets, and the increasing availability of innovative beverage options in emerging economies.
Total Trade Volume
USD 3.5 billion
Data from 2022
Source
United Nations Comtrade Database
Average Rate
12.5%
Highest Rate
35% (applied by certain developing countries to protect local industries)
Lowest Rate
0% (under free trade agreements like EU-USMCA)
Rising demand for functional beverages
Increased exports of fortified juices to health-conscious markets in North America and Europe
2021-2022
Growth in organic and natural fortified juices
Shift in consumer preference driving higher trade volumes for organic-certified products, especially from Latin America
2020-2022
Innovation in fortification technology
Enhanced product offerings with specific health benefits (e.g., immunity-boosting juices) leading to market expansion
2022
The European Union introduced stricter guidelines on the labeling and health claims of fortified juices to ensure consumer transparency and safety.
March 2023
Exporters to the EU must adapt to new compliance standards, potentially increasing costs but also improving market trust.
A bilateral agreement reduced tariffs on fortified juice exports from Brazil to the United States, boosting trade volumes.
July 2022
Brazilian exporters gain a competitive edge in the US market, potentially increasing their market share.
Countries like China and India have seen a surge in demand for fortified juices due to growing middle-class populations and health awareness.
October 2022
Exporters are targeting Asian markets with tailored products, leading to diversified trade routes.