HS Code:
The Puree category, often classified under HS Code 2007 (Jams, fruit jellies, marmalades, fruit or nut puree and fruit or nut pastes), encompasses processed fruit and vegetable products that are mashed or blended into a smooth consistency. These products are widely used in the food and beverage industry for applications such as baby food, smoothies, desserts, and sauces. The global trade of purees is driven by demand for convenience foods, health-conscious consumer trends, and the increasing popularity of natural and organic products. Major production regions include tropical and subtropical countries with abundant fruit and vegetable harvests, while consumption is widespread across both developed and emerging markets.
Total Trade Volume
USD 2.5 billion
Data from 2022
Source
United Nations Comtrade Database, International Trade Centre (ITC)
USD 450 million
18% of total trade of total trade
Increasing
USD 320 million
13% of total trade of total trade
Stable
USD 280 million
11% of total trade of total trade
Increasing
USD 200 million
8% of total trade of total trade
Increasing
USD 180 million
7% of total trade of total trade
Stable
Average Rate
8.5%
Highest Rate
35% (applied by certain developing countries to protect local industries)
Lowest Rate
0% (under free trade agreements like EU internal trade or USMCA)
Rising demand for organic and natural purees
Increased export opportunities for producers in countries with strong organic certification systems, such as the EU and the US
2021-2023
Growth in baby food segment
Higher imports of fruit and vegetable purees in developed markets, especially for premium and health-focused products
2020-2022
Sustainability and fair trade certifications
Producers in developing countries like India and Brazil gain market access by adopting sustainable practices, though compliance costs may rise
2019-2023
The European Union introduced stricter regulations on pesticide residues and labeling for imported fruit and vegetable purees, aiming to enhance consumer safety.
March 2023
Exporters from developing countries may face higher compliance costs, potentially reducing competitiveness in the short term.
A new bilateral agreement reduced tariffs on Indian mango and banana purees entering the US market, boosting trade volumes.
September 2022
Indian exporters gained a competitive edge in the US market, increasing their market share.
Brazil invested in new processing facilities to meet growing global demand for tropical fruit purees, particularly for acai and passion fruit.
January 2023
Strengthened Brazil's position as a key supplier, potentially impacting prices and competition in the global market.