HS Code:
The 'Other printed matter, including printed pictures and photographs' category (HS Code: 4911) encompasses a wide range of printed materials not classified under specific headings, such as advertising materials, catalogs, posters, printed pictures, photographs, and other miscellaneous printed items. This category is significant in global trade due to its use in marketing, education, art, and personal consumption. It includes both commercial and non-commercial products and often reflects cultural and economic trends across countries.
Total Trade Volume
USD 10.2 billion
Data from 2022
Source
United Nations Comtrade Database
Average Rate
5.3%
Highest Rate
12% (applied by certain developing countries)
Lowest Rate
0% (under free trade agreements like EU Single Market or USMCA)
Digitalization of printed content
Reduced demand for traditional printed materials like catalogs and posters due to the shift towards digital advertising and e-publications, though niche markets for high-quality art prints remain strong.
2021-2022
Sustainability in printing
Increased demand for eco-friendly materials and processes, influencing trade patterns as countries with sustainable practices gain competitive advantage.
2020-2022
Growth in personalized printing
Rising trade in custom-printed photographs and personalized marketing materials driven by e-commerce and consumer demand for unique products.
2019-2022
The European Union has introduced stricter regulations on paper sourcing and ink chemicals under the Green Deal, affecting the cost and supply chain of printed matter.
March 2023
Increased production costs for exporters to the EU, potentially shifting trade towards countries with sustainable practices.
Recent tariff negotiations between the US and China have reduced tariffs on certain printed materials, boosting trade volume in this category.
January 2023
Encouraged exports from China to the US, potentially increasing China's market share in the short term.
Platforms like Etsy and Amazon have expanded marketplaces for printed pictures and photographs, facilitating cross-border trade for small and medium enterprises.
Mid-2022
Increased trade volume for niche and personalized products, especially from countries with strong creative industries.