HS Code:
Tomato juice, classified under HS Code 200950, is a beverage made from the juice of tomatoes, often consumed for its nutritional value, including high levels of vitamins C and K, and antioxidants like lycopene. It is widely used as a health drink, in cocktails like Bloody Mary, and as a cooking ingredient. The global trade of tomato juice involves both concentrated and non-concentrated forms, with variations in packaging such as cans, bottles, and tetra packs. The market is influenced by agricultural production capacities, consumer health trends, and trade policies.
Total Trade Volume
Approximately $1.2 billion USD
Data from 2022
Source
United Nations Comtrade Database and International Trade Centre (ITC)
$320 million USD
26.7% of total trade of total trade
Increasing
$210 million USD
17.5% of total trade of total trade
Stable
$180 million USD
15.0% of total trade of total trade
Increasing
$120 million USD
10.0% of total trade of total trade
Stable
$90 million USD
7.5% of total trade of total trade
Increasing
Average Rate
12.5% ad valorem
Highest Rate
35% (applied by certain developing countries to protect local industries)
Lowest Rate
0% (under free trade agreements such as EU internal trade or USMCA)
Rising demand for organic and natural tomato juice
Increased market share for organic producers, especially in North America and Europe, with a premium price point driving revenue growth
2021-2023
Growth in health-conscious consumer segments
Boost in demand for low-sodium and no-added-sugar variants, influencing product innovation and marketing strategies
2020-2022
Supply chain disruptions due to climate change
Fluctuations in tomato harvests in key producing regions like the Mediterranean have led to price volatility and trade shifts
2022
The European Union reduced tariffs on tomato juice imports from select Mediterranean countries under a renewed trade agreement to strengthen agricultural trade ties.
March 2023
Expected to increase imports from countries like Turkey and Morocco, potentially lowering prices in the EU market
The United States introduced stricter sanitary and phytosanitary standards for imported tomato juice to ensure food safety, impacting exporters who must now comply with enhanced testing protocols.
July 2022
Temporary delays in imports and increased compliance costs for exporters, particularly from Latin America
Italy, a leading exporter, expanded its organic certification programs for tomato juice, aligning with growing consumer demand for sustainable products.
January 2023
Strengthens Italy's market position in premium segments, especially in health-conscious markets like Germany and the UK