HS Code:
The 'Rouges' category, typically classified under HS Code 3304.91 (which includes face powders, rouges, and other similar cosmetic products), pertains to makeup products primarily used for adding color to the cheeks. These products are part of the broader cosmetics and personal care industry, which has seen significant global demand due to evolving beauty standards, increased disposable incomes, and the influence of social media on beauty trends. The category includes various forms such as powder blushes, cream blushes, and liquid tints, catering to diverse consumer preferences across different regions.
Total Trade Volume
USD 1.2 billion
Data from 2022
Source
United Nations Comtrade Database
USD 350 million
29.2% of total trade of total trade
Increasing
USD 280 million
23.3% of total trade of total trade
Stable
USD 150 million
12.5% of total trade of total trade
Increasing
USD 100 million
8.3% of total trade of total trade
Stable
USD 80 million
6.7% of total trade of total trade
Decreasing
Average Rate
6.5%
Highest Rate
15% (applied by certain developing countries to protect local industries)
Lowest Rate
0% (under free trade agreements such as EU internal trade or USMCA)
Rising demand for natural and organic rouges
Increased market share for brands using sustainable and cruelty-free ingredients, particularly in Europe and North America
2021-2022
Growth of K-beauty influence
South Korean brands have gained significant market share due to innovative products like cushion blushes and tints, influencing global beauty trends
2020-2022
E-commerce boom
Online sales channels have driven export growth, especially for premium and niche brands targeting younger demographics
2020-2022
The European Union introduced stricter guidelines on the use of certain chemicals in cosmetics, including rouges, under the REACH framework, requiring manufacturers to reformulate products or face market access restrictions.
January 2023
Increased production costs for exporters to the EU, potential delays in product launches, but long-term benefits for consumer safety and trust.
A new phase of trade negotiations between the US and China reduced tariffs on cosmetic products, including rouges, fostering easier market access for American brands in China.
March 2023
Boosted export opportunities for US-based cosmetic companies, with an expected 10% increase in trade volume to China over the next two years.
South Korean cosmetic brands have pioneered eco-friendly packaging for rouge products, aligning with global sustainability trends and gaining favor in markets like the EU and Australia.
July 2023
Enhanced brand reputation and competitive edge for South Korean exporters, potentially increasing their global market share by 5% in the next year.