HS Code:
Electric toothbrushes fall under HS Code 8509.80, which covers electro-mechanical domestic appliances with self-contained electric motors. These devices are designed for personal dental care, offering automated brushing mechanisms to enhance oral hygiene. The global market for electric toothbrushes has seen significant growth due to increasing consumer awareness of dental health, technological advancements (such as smart toothbrushes with app connectivity), and rising disposable incomes in emerging markets.
Total Trade Volume
USD 2.5 billion
Data from 2022
Source
United Nations Comtrade Database & International Trade Centre (ITC)
USD 1.2 billion
48% of total trade of total trade
Increasing
USD 400 million
16% of total trade of total trade
Stable
USD 300 million
12% of total trade of total trade
Increasing
USD 200 million
8% of total trade of total trade
Stable
USD 150 million
6% of total trade of total trade
Increasing
Average Rate
5.2% ad valorem
Highest Rate
15% (applied by certain developing countries to protect local industries)
Lowest Rate
0% (under free trade agreements like EU Single Market or USMCA)
Rise of Smart Toothbrushes
Increased demand for electric toothbrushes with Bluetooth connectivity and AI features, driving premium segment growth by 20% annually.
2021-2023
Sustainability Focus
Growing consumer preference for eco-friendly materials and rechargeable models, pushing manufacturers to adopt greener production practices.
2020-2023
E-commerce Expansion
Online sales channels have boosted market access, especially in developing regions, contributing to a 15% rise in global sales volume.
2019-2023
The European Union introduced stricter regulations on battery usage and recycling for electronic devices, including electric toothbrushes, to reduce environmental impact.
July 2023
Manufacturers face higher compliance costs, potentially increasing retail prices by 5-10% in the EU market.
Ongoing trade disputes have led to additional tariffs on Chinese-made electric toothbrushes entering the US market, prompting some companies to shift production to Southeast Asia.
March 2023
Shift in supply chains may increase production costs but diversify sourcing for US importers.
Major brands like Philips and Xiaomi introduced budget-friendly smart toothbrushes, targeting middle-income consumers in Asia and Latin America.
January 2023
Expected to boost market penetration in emerging economies by 10-15% over the next two years.